Narrative design


just-eat-streetA strong narrative can hold a whole scheme together. It can provide a metaphysical structure to hang identities, provide direction and orientation.

Design should tell a story, hold a conversation, challenge presumptions, promote reflection.

A ‘nice’ scheme is the antithesis of design excellence.

The above ‘cartoon’ was the basis of a pitch for Just Eat’s offices, scribbled with a biro on a spare sheet of paper whilst on a long weekend at Granma’s. (Some of the best ideas come whilst out of the office).

The below was produced as part of a lesson at the Simeto Landscape Workshop in Sicily for architectural students, to get them away from their laptops and communicate ideas via icons. (See associated post).

Simeto Workshop concept sketch




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